Digital Marketing Expert for Paid Advertising and Growth
Faisal Saleh Hayat is a Pakistan-based digital marketing expert focused on paid advertising across Meta, Google, TikTok and Snapchat. His work connects campaign strategy with lead generation, conversion tracking and landing-page improvements to turn paid traffic into measurable business outcomes. The focus is paid acquisition, tracking and conversion – not general SEO or full website-development retainers.
The proof figures are aggregate indicators from Faisal Saleh Hayat’s broader paid advertising work, not single-client or guaranteed results.
What Does a Digital Marketing Expert Help With?
Quick Answer
A digital marketing expert helps a business turn its marketing budget into measurable leads and sales. At Marketer Hayat, the focus is paid advertising strategy, media buying, lead generation, conversion tracking, landing-page decisions, reporting and ongoing optimization. The goal is to understand what is working, what is wasting budget and what should be improved next.
Businesses and Brands I've Worked With
See How I Approach Paid Ads
You work directly with me - no account managers, no handoffs.
Full transparency on spend, results and what needs to improve.
Campaigns built for consistency, not just one good month.
Campaign decisions guided by tracking and performance data.
4+ years, $1M+ ad spend managed and $7M+ tracked client revenue.
How I Evaluate and Improve Paid Ad Campaigns
I evaluate paid advertising as a complete acquisition system, not just a set of ad metrics. This means reviewing the offer, conversion tracking, campaign structure, creative, landing page or lead path, and the quality of the final lead or sale before deciding what needs to improve.
What I Can Help You Improve
Each of the nine services below has its own page covering scope, process and common questions. I manage the advertising strategy directly and connect campaign structure, tracking, landing pages and reporting, so every service solves a specific growth or measurement problem. View all services to compare them on one page.
Meta Ads Management
Lead Generation | Ecommerce | Retargeting
Facebook and Instagram Ads management for lead generation, ecommerce sales, creative testing and retargeting.
Google Ads Management
Search Ads | Performance Max | Shopping
Google Search, Shopping and Performance Max campaigns for businesses that want more leads and sales.
Lead Generation Ads
Forms | Calls | WhatsApp | Qualification
Lead generation ads through Facebook forms, WhatsApp, calls and landing pages with conversion tracking.
Ecommerce Ads Management
Product Ads | Shopping | Retargeting
Ecommerce advertising with product ads, catalog campaigns, retargeting and purchase tracking for online stores.
TikTok Ads Management
Short-Form Creative | Testing | Tracking
TikTok Ads management with short-form creative testing, audience targeting and conversion tracking.
Snapchat Ads Management
Vertical Creative | Testing | Tracking
Snapchat Ads management with vertical creatives, audience testing and conversion tracking for mobile campaigns.
Social Media Marketing
Content Strategy | Community | Brand Growth
Social media marketing with content strategy, brand growth and a consistent presence across key platforms.
Website and Landing Page Optimization
CRO | A/B Testing | UX Design
Landing page optimization focused on better user experience, paid traffic conversion and more leads or sales.
Tracking and Analytics Setup
GA4 | GTM | CAPI | Google Ads Tracking | Meta Pixel
Conversion tracking setup using GA4, GTM, Meta Pixel and CAPI to measure leads, calls and sales.
Not sure which service you need first?
Meet the Person Behind Marketer Hayat
I’m Faisal Saleh Hayat, founder of Marketer Hayat and a Pakistan-based Paid Ads Strategist. As a digital marketing expert in Pakistan, my primary focus is paid advertising, tracking and conversion.
I work directly with business owners, ecommerce brands and agencies in Pakistan, the UAE, Saudi Arabia and other international markets to plan, launch and optimize Meta Ads, Google Ads, tracking and landing pages.
Your campaigns are not passed to a junior buyer or outsourced team. I personally review the numbers, plan the next tests and keep communication simple through WhatsApp. You can read my full profile and credentials or learn more about Marketer Hayat.
Who is Faisal Saleh Hayat?
Faisal Saleh Hayat is the founder of Marketer Hayat, a Pakistan-based Paid Ads Strategist helping businesses grow through Meta Ads, Google Ads, social media marketing, conversion tracking and landing page optimization.
Direct access to the person managing your campaigns
No outsourcing or unnecessary handoffs
Campaign decisions based on tracking and performance data
Experience with ecommerce, lead generation and agency delivery
Clear reporting and simple WhatsApp communication
My Portfolio - Case Studies
Ecommerce Advertising Results
See how structured Meta Ads, dynamic product ads, retargeting and full-funnel strategies were applied to ecommerce campaigns across Pakistan and international markets, including fashion campaign examples showing $75K-$2.78M sales and 3.7x-12.55x ROAS.
Lead Generation Campaign Results
See how Facebook lead forms, WhatsApp campaigns and structured optimization were applied to lead generation across multiple service industries, including a USA home improvement example with $344 spend, 41 leads and $8.40 CPL.
Certified by Leading Platforms
30+ certifications across Meta, Google, HubSpot, Coursera and LinkedIn Learning.
Trusted by Business Owners and Agencies
Real Google reviews from clients who worked with Marketer Hayat.
LOCATIONS
Explore Marketer Hayat by Location
Explore Marketer Hayat's local service information for Islamabad, Lahore, Peshawar and Chakdara, or view all locations.
Questions Before Working With Me?
Clear answers about how I work, what I manage and how to start with a free paid ads audit.
What does a digital marketing expert do?
A digital marketing expert plans and improves the channels that bring a business its leads and sales. Businesses also hire for this role as a digital marketing specialist or digital marketing consultant. My work is paid-ads-led: campaign strategy, media buying, tracking, landing pages and reporting, rather than SEO or website development.
Do you specialize in paid ads?
Yes. Paid advertising is the core of the work. As an ads strategist, I focus on performance marketing, where every campaign is judged by tracked leads, sales and return on ad spend rather than clicks or reach alone.
Which advertising platforms do you manage?
I manage Meta Ads on Facebook and Instagram, Google Ads across Search, Shopping and Performance Max, TikTok Ads and Snapchat Ads. Paid social campaigns are handled as advertising, while organic social media marketing is a separate service.
Do you work with businesses across Pakistan?
Yes. I work with businesses across Pakistan, including ecommerce brands, real estate agencies, aesthetic clinics, healthcare businesses, coaches, consultants and service businesses, as well as clients in the UAE, Saudi Arabia and other international markets through WhatsApp and online communication.
How do I know whether I need Meta Ads or Google Ads?
Google Ads usually suits businesses whose customers already search for the product or service, while Meta Ads can create demand by reaching people before they search. Many businesses use both. The free audit reviews your offer, budget and tracking before recommending where to start.
Do you provide tracking and conversion optimization?
Yes. Campaign decisions depend on reliable data, so tracking setup with GA4, Google Tag Manager, Meta Pixel and the Conversions API is part of the work, together with landing page optimization to improve how paid traffic converts.
Do you guarantee results?
No. Ethical paid ads strategists cannot guarantee exact results. What I provide is a clear strategy, accurate tracking, structured testing, transparent reporting and consistent optimization.
How do I request a free audit?
Send your website or ad account details on WhatsApp or through the contact page. I will review the first improvement opportunities in your campaigns, tracking and landing page flow. You work directly with Faisal Saleh Hayat, and campaigns are not passed to junior buyers or outsourced teams.
Need a Digital Marketing Expert for Paid Advertising?
Send your website or ad account details on WhatsApp for a free audit, or use the contact page. I'll show you what to improve first across ads, tracking and conversion.
Worked with ecommerce brands, service businesses and agencies across Pakistan and international markets.